An update to the links to popular and additional online marketing opportunities covered in the autumn series of Effective Online Marketing for small business
Complementary to the seminar notes received through attending the awareness event
Have you found any of these of particular benefit to your business online recently ?
http://www.google.com/realtime – searches of realtime social media updates, monitor what people are saying
http://www.tweetdeck.com – social media organiser and schedule posts to multiple networks in advance
http://www.google.com/local/add/businessCenter – google places, update your location page on google and get a potential free page 1 ranking
https://adwords.google.com/select/KeywordToolExternal – keyword thesauraus to work out the best keyphrases for your web pages
http://www.mailchimp.com – email marketing package with free intial usage for list upto 600, create great templates and abide by the regulations
http://www.constantcontact.com – email marketing package, subscription based, lots of functionality
http://www.mail-away.co.uk – email marketing service & package
http://www.google.com/alerts – google alerts, find out whos talking about your business or markets
http://www.twitter.com – short snippet knowledge transfer and engagement social media platform
http://www.facebook.com – consumer based social network, 500 million personal spaces
http://www.linkedin.com – b2b professional social network
http://www.foursquare.com – location based mobile phone app – encourage your visitors to check in and leave recommendations/tips
http://www.etsy.com – craft sales platform with low commission percentages
http://www.wordpress.com – website development tool & blogging platform
http://www.sxc.hu – free stock photo site (use on site but not resell)
http://bit.ly – address shortening tool and click tracker stats
http://wikitravel.org – travel encyclopaedia wiki example
Please note this is not an extensive list, there are many many more social networks, directories, tools, etc etc! I hope this has given you a few options that may be relevant to your business and the inspiration to look for more solutions that complement your objectives and target markets online.
What’s your favourite ?
Presenter of Effective Online Marketing Awareness Event run accross the South West for the past 2 years to well over 800 small & medium enterprises