Free and Easy DIY Google for Small Businesses

I am always amazed at the number of people at seminars who dont know about the google platforms, tools and applications available freely to them via a google account!

Here are a few for starters for you!!

google places, otherwise known as google maps is a superb advertising opportunity for any small business online, search for any service and location on google these days and you will more often than not see a map and business results shown to you first off.

updating your businesses places profile can position you well for your potential local customer base.  It can be rather like that rare treat when you found the right page first time in our old friend the yellow pages directory

verifying your listing is pretty simple, go to http://maps.google.co.uk , search for your business, and visit the page, click then on ‘verify my business’  unless you are a startup you are likely to already have a basic listing, a result of googles bulk content building strategy, if not then you can add your business on Google Maps

you will need log into your google account, if you dont have one you can create one by clicking on sign in at the top right of the google home page and then Create an account now

you can update the basic contact details of your business, add a website link, add photos (enhances your listing) add categories and a description, and the geographic areas in which your business operates to expand your ranking potential.  Plus lots of other additions such as promotions, opening hours, payment details, reviews, webpages and more  such as your google street view.

As a tip you can move a street view location if you dont wish it to be found under your listing, I found my moving it to a local focalpoint, a little known chapel ruin built into granite known as ‘roche rock’, all trace of street view disapeared from my listing, (therefore removing streetview from a google places listing). I cant confirm why, perhaps the mismatch of locations but it seemed to work! Handy for those who run their businesses from home and dont wish their properties to be associated or ‘viewed’.

On top of this google give you a basic analytics page for your google places profile so you can see impressions (how many times your listing was shown) and actions (how many clicked through for more information), it also shows you the keyphrase searches for these referrals.  And if you dont already utilise google analytics to monitor your own website, its far better than the basic hosting stats you may have glanced at once or twice

all this is free of charge, and requires only some commitment of time.   When you want to revisit go to google home and in the top right click ‘settings’ then Google Account Settings, here you can also add tools such as google alerts, verify and monitor the ranking of your site with webmaster tools.  If you sell products online list your products in google shopping (merchant centre) free of charge.

And there are more tools and apps besides, including your free and friendly google thesaurus https://adwords.google.com/select/KeywordToolExternal and www.google.com/trends for basic online  market research

If you want to try some cloud computing, then google docs provides you with online admin programs and storage, as well as google mail and calendar


Google – search ‘google’ on www.google.co.uk !!

submit your content http://www.google.com/submityourcontent/index.html

http://www.google.com/addurl/
– add website – although your site will usually be indexed automatically

Google Keyword Tool : https://adwords.google.co.uk/select/KeywordToolExternal

Google Analytics Blog  http://analytics.blogspot.com

https://adwords.google.com/select/TrafficEstimatorSandbox – traffic estimator

keyword tool  www.google.com/sktool/

research online market trends www.google.com/trends

statistics software for your website www.google.com/analytics

google places http://maps.google.co.uk

find out when someone mentions a keyprase with an email alert, eg your business name www.google.co.uk/alerts

googles blog covers all this and more in detail http://googleblog.blogspot.com

webmaster tools – find out what keywords google ranks you on www.google.com/webmasters/tools/

http://www.google.co.uk/support/webmasters/bin/answer.py?answer=35769

google on!

Did you find this post useful?

Whats your favourite google toy?!

Belinda

Belinda Waldock

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6 thoughts on “Free and Easy DIY Google for Small Businesses

  1. Google also provides plenty of support documents and videos to help newbies start off as well. I highly encourage a lot of people to use the tools available for free and understand the concept before hiring someone to do it for them and get fleeced.

    Like

  2. Webmaster tools is a great free tool to help businesses and their websites (definetly underated).

    Google do try and make it easier for people to optimise their own sites and have got rid of a lot of the scary techy stuff.

    Good post Belinda.

    Like

  3. Pingback: Free and Easy DIY Google for Small Businesses (via Effective Web – Belinda Waldock) « Vince McConville's Blog

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