Here are a few for starters for you!!
google places, otherwise known as google maps is a superb advertising opportunity for any small business online, search for any service and location on google these days and you will more often than not see a map and business results shown to you first off.
updating your businesses places profile can position you well for your potential local customer base. It can be rather like that rare treat when you found the right page first time in our old friend the yellow pages directory
verifying your listing is pretty simple, go to http://maps.google.co.uk , search for your business, and visit the page, click then on ‘verify my business’ unless you are a startup you are likely to already have a basic listing, a result of googles bulk content building strategy, if not then you can add your business on Google Maps
you will need log into your google account, if you dont have one you can create one by clicking on sign in at the top right of the google home page and then Create an account now
you can update the basic contact details of your business, add a website link, add photos (enhances your listing) add categories and a description, and the geographic areas in which your business operates to expand your ranking potential. Plus lots of other additions such as promotions, opening hours, payment details, reviews, webpages and more such as your google street view.
As a tip you can move a street view location if you dont wish it to be found under your listing, I found my moving it to a local focalpoint, a little known chapel ruin built into granite known as ‘roche rock’, all trace of street view disapeared from my listing, (therefore removing streetview from a google places listing). I cant confirm why, perhaps the mismatch of locations but it seemed to work! Handy for those who run their businesses from home and dont wish their properties to be associated or ‘viewed’.
On top of this google give you a basic analytics page for your google places profile so you can see impressions (how many times your listing was shown) and actions (how many clicked through for more information), it also shows you the keyphrase searches for these referrals. And if you dont already utilise google analytics to monitor your own website, its far better than the basic hosting stats you may have glanced at once or twice
all this is free of charge, and requires only some commitment of time. When you want to revisit go to google home and in the top right click ‘settings’ then Google Account Settings, here you can also add tools such as google alerts, verify and monitor the ranking of your site with webmaster tools. If you sell products online list your products in google shopping (merchant centre) free of charge.
And there are more tools and apps besides, including your free and friendly google thesaurus https://adwords.google.com/select/KeywordToolExternal and www.google.com/trends for basic online market research
Google – search ‘google’ on www.google.co.uk !!
submit your content http://www.google.com/submityourcontent/index.html
http://www.google.com/addurl/ – add website – although your site will usually be indexed automatically
Google Keyword Tool : https://adwords.google.co.uk/select/KeywordToolExternal
Google Analytics Blog http://analytics.blogspot.com
https://adwords.google.com/select/TrafficEstimatorSandbox – traffic estimator
keyword tool www.google.com/sktool/
research online market trends www.google.com/trends
statistics software for your website www.google.com/analytics
google places http://maps.google.co.uk
find out when someone mentions a keyprase with an email alert, eg your business name www.google.co.uk/alerts
googles blog covers all this and more in detail http://googleblog.blogspot.com
webmaster tools – find out what keywords google ranks you on www.google.com/webmasters/tools/
Did you find this post useful?
Whats your favourite google toy?!